A payday loan advert is broadcast every 78 seconds: TV ass-plugs for high-interest loans were seen ION times last year, Daily Mail Online

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By Matt Chorley, MailOnline Political Editor 12:29 GMT Ten Dec 2013, updated 01:49 GMT 11 Dec 2013 Latest From MailOnline Ofcom exposes number of ads soared from 17,000 in 2008 to 400,000 in 2012 It would take 138 days to … Continued